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Date: 01-10-2019

Case Style:

Adam J. Starke v. Square Trade, Inc.

Case Number: 17-2474-cv

Judge: Gerard E. Lynch

Court: United States Court of Appeals for the Second Circuit on appeal from the Southern District of New York (New York County)

Plaintiff's Attorney: Mark Schlachet, Solomon N. Klein and Bradley J. Nash

Defendant's Attorney: Douglas A. Winthrop, Michael D. Schissel, Elisabeth S. Theodore

Description:






Defendant-Appellant, SquareTrade, Inc., sells protection plans for
consumer products. Plaintiff-Appellee Adam J. Starke purchased one such
protection plan. Starke filed this putative class action, seeking to hold
SquareTrade accountable for alleged violations of consumer protection laws.
SquareTrade moved to compel arbitration, contending that its contract with
Starke included an arbitration clause. Starke opposed the motion, arguing that
the purported arbitration clause had not become part of the contract because he
did not have reasonable notice of the clause and did not manifest assent to it. The
2
United States District Court for the Eastern District of New York (Nicholas G.
Garaufis, J.) denied SquareTrade’s motion, and SquareTrade appealed. For the
reasons that follow, we AFFIRM.
BACKGROUND1
SquareTrade sells and administers service contracts called protection
plans, which provide protections against defects and damage to a variety of
consumer products. Unlike warranties, which are provided by the product’s
manufacturer and are often included in the purchase price, SquareTrade
protection plans cover products made by other companies, and are sold for
additional consideration separate from the product price. SquareTrade markets
and sells protection plans on its own website as well as through retailers
including Costco, Target, Staples, Office Depot, and Amazon.
As relevant here, Starke purchased the “SquareTrade 2-Year Electronics
Protection Plan ($50-75)” (the “Protection Plan”) for $4.34 plus tax through
Courts deciding motions to compel apply a standard similar to the one 1
applicable to a motion for summary judgment. Bensadoun v. Jobe-Riat, 316 F.3d
171, 175 (2d Cir. 2003). On a motion for summary judgment, the court considers
all relevant, admissible evidence submitted by the parties and contained in the
pleadings, depositions, answers to interrogatories, admissions and affidavits, and
draws all reasonable inferences in favor of the non-moving party. Nicosia v.
Amazon.com, Inc., 834 F.3d 220, 229 (2d Cir. 2016).
3
Amazon. Starke intended the Protection Plan to cover a CD player he had
purchased from Staples for $61.83. Starke had previously purchased several
SquareTrade protection plans through Amazon and one through Staples to cover
other items.
The Amazon webpage on which Starke purchased the Protection Plan
looked like this:
4
5
6
App’x at 113–14.2
The portion of the purchase page copied above contains several sections of
information about the Protection Plan. A block of text towards the top of the
purchase page informed Starke that his “Service Contract [would] be delivered
via email and not mailed to [him]. It [would] come from SquareTrade Warranty
Services . . . within 24 hours of purchase.” App’x at 113. Much further down in
the excerpted portion of the purchase page (which would likely require scrolling
on most computer screens), one encounters the heading: “Product information.”
Under that heading appears a small hyperlink labeled “Warranty [pdf].” The
“Warranty” hyperlink provided access to a two-page document titled “Terms &
Conditions” stating: “Congratulations on purchasing this Protection Plan. Please
read these terms and conditions carefully so that you fully understand your
coverage under this Protection Plan.” App’x at 40. The document contains terms
purporting to govern the transaction, in addition to those terms appearing on the
face of the Amazon purchase page. Notably, this document (the “Pre-Sale T&C”)
That is what the top half of the purchase page looked like. One who continued 2
to scroll down the purchase page would come across additional customer
questions and answers, customer reviews, additional advertisements and
banners, and the Amazon.com footer. See App’x at 115–16.
7
did not contain an arbitration provision or a class action waiver. Starke did not 3
click on the “Warranty” hyperlink and therefore, did not review the Pre-Sale
T&C. The Amazon purchase page did not contain a hyperlink to anything titled
“Service Contract.”
Slightly above the “Product information” was another heading,“Things to
know.” The first bullet point under this heading warns customers that
“SquareTrade Protection Plans are only valid for new products purchased at
Amazon within the last 30 days.” App’x at 114 (emphasis added). The fifth bullet
point under this heading informs customers that they “may cancel [their] plan
anytime within the first 30 days for a full refund.” Id. Starke did not read that
part of the purchase page and was not aware that the Protection Plan would not
cover items that had not been purchased through Amazon.
After his purchase, Starke received a confirmation email from Amazon
which informed him that “[his] protection plan service agreement [would] be
SquareTrade represented to the district court that the Pre-Sale T&C document 3
was “an outdated version of SquareTrade’s Terms and Conditions.” App’x at 75.
Upon realizing that the outdated version was posted on Amazon, as a result of
this lawsuit, SquareTrade contacted Amazon and requested that the updated
version—apparently containing an arbitration provision—be posted in its place.
On appeal, SquareTrade characterizes the Pre-Sale T&C as only a “sample” of
SquareTrade’s terms and conditions. Appellant’s Br. at 5 n.1.
8
sent via a separate e-mail by [the] seller.” App’x at 81. As the Amazon purchase
page and confirmation email promised, Starke received an email from
SquareTrade later that day. The email looked like this:
App’x at 83–84.
9
The subject line of the email says “SquareTrade Protection Plan on
Amazon.com - Contract is Enclosed.” The email contains several prompts and
text in various formats. As relevant to this case, the email contains a hyperlink in
the bottom left corner, labeled “Terms & Conditions,” that links to an elevenpage
document titled “Protection Plan Terms & Conditions.” That document (the
“Post-Sale T&C”) is a different document from the Pre-Sale T&C, and contains
several provisions that were absent from the Pre-Sale T&C. One of the provisions
appearing in the Post-Sale T&C but not the Pre-Sale T&C purports to bind the
parties to arbitration of “[a]ny controversy or claim arising out of or relating to
this Protection Plan, or breach thereof . . . in accordance with the Commercial
Arbitration Rules of the American Arbitration Association.” App’x at 70. The
Post-Sale T&C also contained a class action waiver and a California choice-of-law
clause. Starke did not click on the “Terms & Conditions” hyperlink and did not
review the Post-Sale T&C. Nothing in the body of the email referred to
arbitration, and the email did not contain or refer to any attachments.4
According to Starke, following his prior purchases of SquareTrade protection 4
plans on Amazon he had received, at most, confirmation emails that, at the very
bottom, had links to Terms & Conditions, but that he never reviewed those
documents. Starke’s explanation of the emails he received from SquareTrade on
these prior occasions is consistent with an affidavit submitted on behalf of
SquareTrade indicating that SquareTrade’s purchase confirmation emails have
10
After receiving the email, Starke followed the instructions directing him to
send SquareTrade a copy of the receipt for his electronics item. Starke alleges that
the receipt clearly stated that his CD player was purchased at Staples. Two days
later, SquareTrade confirmed that it had received a copy of his receipt.
Some months later, Starke’s CD player required repair or replacement, and
Starke made a claim for coverage under the Protection Plan. SquareTrade denied
the claim, notifying Starke that since the CD player had not been purchased
through Amazon, it was not covered, and that his Protection Plan would be
cancelled. SquareTrade offered Starke a refund for the full price of the Protection
Plan.
Shortly thereafter, Starke filed this putative class action against
SquareTrade, alleging fraudulent and deceptive practices by SquareTrade in the
selling and marketing of protection plans. The complaint seeks damages and
injunctive relief for violations of Sections 349 and 350 of New York’s General
Business Law, and the Magnuson-Moss Warranty Act, 15 U.S.C. § 2301 et seq.,
been delivered with substantially the same form and content since 2014. The one
time Starke purchased a SquareTrade protection plan through Staples, he
received a confirmation email from SquareTrade with the terms and conditions
governing the transaction in the body of the email. Those terms and conditions
contained neither an arbitration provision nor a class action waiver.
11
and for unjust enrichment. Starke alleges that SquareTrade knowingly and
deceptively sells protection plans for items not purchased on Amazon and
therefore, not eligible for coverage, despite knowing that under the terms of the
plan, which are not prominently disclosed, the products which its customers
have sought to protect are not eligible for coverage. According to the complaint,
SquareTrade’s limiting of covered products to those purchased through Amazon
operates as an intentionally deceptive scheme to take money from unsuspecting
customers. If a SquareTrade customer never makes a claim under her plan,
SquareTrade keeps her premium and retains the policy until expiration. But if the
customer makes a claim that requires SquareTrade to honor the policy,
SquareTrade informs the customer that her protection plan is void because the
underlying product was not purchased through Amazon.
Starke also alleges that SquareTrade fails to disclose other material terms
and restrictions prior to the sale, and hoodwinks customers by providing them
with pre-sale terms and conditions that differ from the more restrictive post-sale
terms and conditions that are disclosed only after the purchase has been
completed and only via a deliberately obscure hyperlink.
In response, SquareTrade moved to stay the action and compel Starke to
12
arbitrate his claims individually, citing the arbitration clause and class action
waiver contained in the Post-Sale T&C. SquareTrade argued that Starke had
reasonable notice of the Post-Sale T&C because the Amazon purchase page
notified him that he would receive his “Service Contract” via email, the email he
received from SquareTrade contained a hyperlink to the Post-Sale T&C, and
Starke manifested assent to the Post-Sale T&C by failing to return the Protection
Plan within the 30-day window SquareTrade allowed. SquareTrade also argued
that Starke’s prior course of dealing with SquareTrade put him on notice of the
Post-Sale T&C.
The district court denied SquareTrade’s motion. The court applied New
York contract law to determine whether the parties had bound themselves to an
enforceable arbitration agreement. First, the district court found that Starke did
not have actual knowledge of the arbitration provision in the Post-Sale T&C
because he did not click on the “Terms & Conditions” hyperlink in the
SquareTrade confirmation email and read the hyperlinked document. Then the
court considered whether Starke (1) had reasonable notice of the Post-Sale T&C
and (2) offered an objective manifestation of assent to the Post-Sale T&C.
In determining whether Starke had reasonable notice of the Post-Sale T&C
13
and manifested assent to such terms and conditions, the district court applied the
test adopted in Berkson v. Gogo LLC, 97 F. Supp. 3d 359, 402–03 (E.D.N.Y. 2015).5
Under that test, according to the district court, the court assesses four factors: (1)
whether Starke was aware that he was binding himself to more than an offer of
goods or services in exchange for money; (2) whether the design and content of
the SquareTrade confirmation email made the Post-Sale T&C readily and
obviously available; (3) whether SquareTrade required any affirmative
manifestation of agreement to the Post-Sale T&C; and (4) whether SquareTrade
clearly drew the consumer’s attention to the Post-Sale T&C in general or the
arbitration provision in particular.
As to the first factor, the district court concluded that Starke had
reasonable notice that some contractual terms would be forthcoming because he
set out to purchase a service contract. But, the district court noted, Starke’s
knowledge of the existence of some contractual terms did not necessarily mean
that he could reasonably be expected to discern and agree to all of the contractual
terms to which SquareTrade intended to bind him.
The Berkson court applied the substantive contract law of New York, California, 5
and Illinois, and determined that “these states[’] laws are substantively similar
with respect to . . . contract formation.” Berkson, 97 F. Supp. 3d at 388.
14
The second, third, and fourth factors, according to the district court,
counseled against finding reasonable notice and manifestation of assent. The
district court found that the design and content of the SquareTrade confirmation
email did not make the Post-Sale T&C readily and obviously available, because it
did not draw any attention to the inconspicuously placed Terms & Conditions
hyperlink in small font at the very bottom of the email. Rather, a reasonable
person in Starke’s position would have thought that the body of the email
constituted the contract itself. Given that the terms of the contract were obscured
and minimized, the district court held that Starke could not have evidenced a
clear manifestation of assent. Lastly, the district court noted that SquareTrade did
not draw Starke’s attention to the arbitration provision buried in the Post-Sale
T&C. The district court, therefore, held that SquareTrade failed to establish an
enforceable arbitration agreement with Starke, and denied its motion to compel
arbitration.6
SquareTrade timely appealed the district court’s order pursuant to 9 U.S.C.
§ 16(a)(1)(C), which permits an interlocutory appeal from the denial of a motion
Because the district court concluded that there was no enforceable agreement to 6
arbitrate, it declined to assess the scope of the arbitration provision or the validity
of the class action waiver.
15
to compel arbitration. On December 15, 2017, the district court stayed the
underlying action pending the outcome of this appeal.
DISCUSSION
I. Standard of Review
We review the district court’s denial of a motion to compel arbitration de
novo where the denial is based on a legal conclusion about whether the parties
contractually bound themselves to arbitrate. See Meyer v. Uber Techs., Inc., 868
F.3d 66, 72–73 (2d Cir. 2017). Since the district court’s conclusions regarding
notice and assent were based on undisputed facts, those conclusions are also
subject to de novo review. Id. at 73 (holding de novo review appropriate where the
evidence “consists exclusively of screenshots from the Web site and order
confirmation email, and the authenticity of these screenshots is not subject to
factual dispute”).
“Where the undisputed facts in the record require the matter of
arbitrability to be decided against one side or the other as a matter of law, we
may rule on the basis of that legal issue and avoid the need for further court
proceedings.” Wachovia Bank, Nat’l Ass’n v. VCG Special Opportunities Master Fund,
Ltd., 661 F.3d 164, 172 (2d Cir. 2011) (internal quotation marks omitted).
16
II. Governing Legal Principles
The Federal Arbitration Act (“FAA”) provides that written agreements to
arbitrate are “valid, irrevocable, and enforceable, save upon such grounds as
exist at law or in equity for the revocation of any contract.” 9 U.S.C. § 2. The FAA
“is a congressional declaration of a liberal federal policy favoring arbitration
agreements, notwithstanding any state substantive or procedural policies to the
contrary.” Moses H. Cone Mem’l Hosp. v. Mercury Constr. Corp., 460 U.S. 1, 24
(1983). This policy is founded upon “a desire to preserve parties’ ability to agree
to arbitrate, rather than litigate, [their] disputes.” Schnabel v. Trilegiant Corp., 697
F.3d 110, 118 (2d Cir. 2012).
But despite the strong federal policy favoring arbitration, arbitration
remains a creature of contract. See Howsam v. Dean Witter Reynolds, Inc., 537 U.S.
79, 83 (2002); AT&T Mobility LLC v. Concepcion, 563 U.S. 333, 339 (2011)
(reiterating that it is a “fundamental principle” of the FAA that “arbitration is a
matter of contract”) (quoting Rent-A-Center, West, Inc. v. Jackson, 561 U.S. 63, 67
(2010)). Thus, courts must still decide whether the parties to a contract have
agreed to arbitrate disputes. Schnabel, 697 F.3d at 118 (“The threshold question
facing any court considering a motion to compel arbitration is . . . whether the
17
parties have indeed agreed to arbitrate.”); Specht v. Netscape Commc’ns Corp., 306
F.3d 17, 26 (2d Cir. 2002) (observing that it is “well-settled that a court may not
compel arbitration until it has resolved the question of the very existence of the
contract embodying the arbitration clause”) (internal quotation marks omitted).
That question is governed by state-law principles of contract formation. Here, the
parties agree that New York contract law applies.
It is a basic tenet of contract law that, in order to be binding, a contract
requires a “meeting of the minds” and “a manifestation of mutual assent.” See
Express Indus. & Terminal Corp. v. N.Y. Dep’t of Transp., 93 N.Y.2d 584, 589 (N.Y.
1999). The manifestation of mutual assent must be sufficiently definite to assure
that the parties are truly in agreement with respect to all material terms. See
Joseph Martin, Jr., Delicatessen, Inc. v. Schumacher, 52 N.Y.2d 105, 109 (N.Y. 1981);
Register.com, Inc. v. Verio, Inc., 356 F.3d 393, 427 (2d Cir. 2004) (“Mutual assent is
essential to the formation of a contract and a party cannot be held to have
contracted if there was no assent or acceptance.”). These requirements assure that
the judiciary can enforce the parties’ mutually-agreed terms and conditions when
one party seeks to uphold them against the other. Express Indus., 93 N.Y.2d at 589.
Generally, courts look to the basic elements of the offer and the acceptance to
18
determine whether there was an objective meeting of the minds sufficient to give
rise to a binding and enforceable contract. Id.
Where an offeree does not have actual notice of certain contract terms, he is
nevertheless bound by such terms if he is on inquiry notice of them and assents to
them through conduct that a reasonable person would understand to constitute
assent. See Schnabel, 697 F.3d at 120. In determining whether an offeree is on
inquiry notice of contract terms, New York courts look to whether the term was
obvious and whether it was called to the offeree’s attention. See 22 N.Y. Jur. 2d
Contracts § 29 (“[A] party should not be bound by clauses printed on the reverse
side of a contract unless it is established that they were properly called to his or her
attention and that he or she assented to them.”) (emphasis added). This often
turns on whether the contract terms were presented to the offeree in a clear and
conspicuous way. See, e.g., Gildor v. USPS, 179 F. App’x 756, 759–60 (2d Cir. 2006)
(refusing to enforce contract provision incorporated on reverse side of postage
label where the provision was “very small and difficult to read”); Arthur Philip
Export Corp. v. Leathertone, Inc., 87 N.Y.S.2d 665, 667 (1st Dep’t 1949) (refusing to
enforce contract terms that were inconspicuously placed in “small type and in
parenthesis” on the back of a confirmation order).
19
We apply these same contract law principles to online transactions. See
Register.com, 356 F.3d at 404 (“While new commerce on the Internet has exposed
courts to many new situations, it has not fundamentally changed the principles of
contract.”); Specht, 306 F.3d at 31 (“These principles apply equally to the
emergent world of online product delivery, pop-up screens, hyperlinked pages,
clickwrap licensing, scrollable documents, and urgent admonitions to
“Download Now!”); Resorb Networks, Inc. v. YouNow.com, 30 N.Y.S.3d 506, 511
(N.Y. Sup. Ct. 2016) (noting that when evaluating a transaction occurring online,
courts focus on “whether a reasonably prudent offeree would be on notice of the
term at issue” and whether the terms of the agreement were “reasonably
communicated to the user,” because assent is mostly passive online).
In the context of web-based contracts, we look to the design and content of
the relevant interface to determine if the contract terms were presented to the
offeree in way that would put her on inquiry notice of such terms. See Nguyen v.
Barnes & Noble Inc., 763 F.3d 1171, 1177 (9th Cir. 2014) (“Where the link to a
website’s terms of use is buried at the bottom of the page or tucked away in
obscure corners of the website where users are unlikely to see it, courts have
refused to enforce the [] agreement.”); Specht, 306 F.3d at 23 (refusing to enforce
20
terms of use that “would have become visible to plaintiffs only if they had
scrolled to the next screen”).
In Nicosia, 834 F.3d at 233–38, we examined an Amazon order page to
determine if it put a consumer on constructive notice of Amazon’s “Conditions of
Use,” which contained an arbitration clause. The Amazon order page looked like 7
this:
In Nicosia, we applied Washington law on the question of contract formation, id. 7
at 231, but Washington law is the same as New York law with respect to the issue
of contract formation, see id. at 232.
21
Id. at 241 (Addendum B).
Amazon claimed that an arbitration provision contained in the “conditions
of use” hyperlink (at the top of the page under the “Review your order” heading)
was part of the contract it formed with the customer who placed an order on this
22
page. Several features of the order page’s design and content were relevant to
our analysis of whether the customer had inquiry notice of the terms at this
hyperlink:
• The message “By placing your order, you agree to
Amazon.com’s . . . conditions of use” was not bold,
capitalized, or conspicuous in light of the whole
webpage. Id. at 237.
• Numerous other links on the webpage, in several
different colors, fonts, and locations, generally
obscured the message. Id.
• Multiple buttons and promotional advertisements on
the order page drew attention away from the message.
Id.
• The presence of customers’ personal address, credit
card information, shipping options, and purchase
summary were distracting. Id.
Given these features of the order page, we held that reasonable minds
could disagree regarding whether the customer was on inquiry notice of an
arbitration provision contained in Amazon’s Conditions of Use. Id. at 237. We
therefore left it up to the factfinder to determine whether, when the customer
clicked the “Place your order” button, she had manifested assent to the
arbitration provision contained at the “conditions of use” hyperlink. Id. at 236–37.
23
More recently, in Meyer, we had to determine whether a user signing up
for an Uber account was on inquiry notice of an arbitration provision contained
in Uber’s “Terms of Service,” which were provided to the user via Uber’s
smartphone interface. 868 F.3d 66. The “Terms of Service” were hyperlinked to 8
the sign-up screen in an interface that looked like this:
The Meyer Court applied California law to the contract formation question, but 8
noted that “New York and California apply substantially similar rules for
determining whether the parties have mutually assented to a contract term.” Id.
at 74 (internal quotations omitted).
24
Id. at 82 (Addendum B).
We concluded that this interface did provide reasonable notice of the
contract terms contained in the “TERMS OF SERVICE & PRIVACY POLICY”
hyperlink because the hyperlink was clear and conspicuous. Id. at 77–78. In so
concluding, we noted the following things about the design of the screen and the
language used:
• The payment screen was uncluttered with only fields
for the user to enter his or her credit card details,
buttons to register for a user account or to connect to
the user’s pre-existing PayPal account or Google
Wallet to the Uber account, and the warning that “By
creating an Uber account, you agree to the TERMS OF
SERVICE & PRIVACY POLICY.” Id. at 78.
• The text, including the hyperlinks to the Terms and
Conditions and Privacy Policy, appeared directly
below, i.e., was “spatially coupled” with the
registration button. Id.
• The entire screen was visible at once, and thus the user
did not need to scroll beyond what was immediately
visible to find notice of the Terms of Service. Id.
• The register button was “temporally coupled” with
the hyperlink – i.e., the consumer was notified of the
terms at the time of sale. Id.
• The language “[b]y creating an Uber account, you
agree” was a clear prompt directing the users to read
25
the Terms and Conditions and signaling that their
acceptance of the benefit of registration would be
subject to contractual terms. Id. at 79.
These factors led us to conclude that the user had been provided with
objectively reasonable notice of the terms contained at the “TERMS OF
SERVICE” hyperlink. And, since a reasonable user would know that by clicking
the registration button he was agreeing to the terms and conditions accessible via
the hyperlink, regardless of whether he actually clicked the hyperlink, we
compelled arbitration. Id. at 79–80.
The reasoning of Nicosia and Meyer provides the framework within which
we analyze the validity of assent to terms and conditions presented through a
web interface.
III. Reasonable Notice of the Arbitration Provision
To determine whether Starke had reasonable notice of the arbitration
provision, we must analyze whether the Post-Sale T&C were provided to Starke
in a clear and conspicuous way. See Meyer, 868 F.3d at 75. Several things about 9
the transaction and the email Starke received from SquareTrade following the
The district court found that Starke “did not have actual notice” of the 9
arbitration provision, and SquareTrade does not dispute that finding.
26
Amazon confirmation email lead us to conclude that Starke did not have
reasonable notice of the arbitration provision, which was contained only in the
Post-Sale T&C.
First, SquareTrade never directed Starke’s attention to the “Terms &
Conditions” hyperlink that contained the Post-Sale T&C. The first screen Starke
encountered during the course of the transaction, the Amazon purchase page,
did not provide Starke with notice that terms governing the sale would be
provided via hyperlink. Instead, the Amazon purchase page notified Starke that
he would receive something called a “Service Contract” via email. Then, Starke
received an email from Amazon, notifying him that he would receive a “service
agreement” from SquareTrade. Starke subsequently received an email from
SquareTrade indicating that his “Contract” was enclosed. None of these various
communications put Starke on notice that his “Service Contract” would come in
the form of a hyperlink, rather than in the body of the email.
Second, when Starke opened the email from SquareTrade he was
presented with a chart titled “Your Protection Plan.” The chart described the
particular Protection Plan that Starke purchased, and identified the “Coverage
Amount,” “Protection Plan Price,” “Coverage Type,” “Covered Product,”
27
“Deductible,” “Quantity,” “Coverage Term,” “Coverage Start Date,” “Coverage
End Date,” and “Waiting Period.” This information took up approximately half
of the email. Nothing else in the email stands out as obviously being related to 10
Starke’s Protection Plan, and none of the language in the cluttered email directed
Starke’s attention to the hyperlink containing the Post-Sale T&C.
Third, the SquareTrade email bears more resemblance to the Amazon
order page in Nicosia, 834 F.3d at 237, than to the uncluttered screen in Meyer, 868
F.3d at 78. The “Terms & Conditions” hyperlink is some of the smallest text in the
SquareTrade argues that Starke could not have believed that the “Your 10
Protection Plan” chart was his “Contract” because the chart itself referenced
more detailed terms and conditions. Specifically, SquareTrade notes that the
“Coverage Amount” is defined in the chart as “[u]p to the maximum coverage
price of the Protection Plan, or the purchase price of your item, whichever is
lower,” and the “Coverage Type” is listed as “Standard.” Without more,
SquareTrade says, those terms would be meaningless.
But the language in the chart does not obviously point to additional details
in another document. In fact, the terms that SquareTrade references are not even
elucidated in the actual contract at the hyperlink. “Coverage Type” is defined in
the Terms & Conditions only as “the level of coverage You purchased, such as
whether Your Protection Plan includes Optional Coverage, such as Accidental
Damage from Handling (ADH) coverage,” App’x at 103, but nowhere does it
describe the contents of “Standard” coverage, App’x at 83. Nor is there mention
of the “coverage price of this Protection Plan” in the contract, such that Starke
could compare it to the “purchase price of [his] item.” App’x at 103. And, even if
Starke thought that those terms could be defined in greater detail elsewhere,
there was no reason for him to believe that such detail was available in the
SquareTrade email, let alone the “Terms & Conditions” hyperlink.
28
email and comes after several prompts unrelated to the enclosure of the contract,
including a “Need help?” hyperlink, a button for Starke to log in to his
SquareTrade account, a hyperlink for Starke to submit the receipt for his CD
player, the chart with details of the plan, and a banner urging Starke to review
the Protection Plan on Amazon. Like the interface in Nicosia, and in sharp
contrast with the screen in Meyer, the interface here is cluttered with diverse text,
displayed in multiple colors, sizes and fonts, and features various buttons and
promotional advertisements that distract the reader from the relevant hyperlink.
See Specht, 306 F.3d at 31–32 (finding no inquiry notice of contract terms that were
provided via hyperlink at the very bottom of the Netscape webpage which
distracted viewer with praise for the product and a “Download” button).
Moreover, unlike in Meyer, the SquareTrade email in no way signals to
Starke that he should click on the link, and it does not advise him that he would
be deemed to agree to the contract terms in the document to be found by clicking
that link. Nor does the email instruct him that the hyperlink is where his
promised service contract can be found. The “Terms & Conditions” hyperlink
appears without any “language advising [Starke] to click on [it],” Starkey, 796
F.3d at 197, or a “clear prompt directing [Starke] to read the Terms and
29
Conditions,” Meyer, 868 F.3d at 79. The hyperlink was buried at the bottom of the
email directly above the email footer. Far above the hyperlink, the second
sentence of the email told Starke “You’re all set!” encouraging him to look no
further. The placement of the “Terms & Conditions” hyperlink in the email
makes it hard to escape the inference that SquareTrade hoped the reader’s eye
would be drawn elsewhere.
This case is also distinguishable from Meyer because here, the “Terms &
Conditions” hyperlink was neither spatially nor temporally coupled with the
transaction. The “Terms & Conditions” hyperlink was spatially decoupled from
the transaction because it was not provided near the portion of the Amazon
purchase page actually requiring Starke’s attention (that is, the “Add to Cart”
button), or indeed anywhere on the purchase page. To provide conspicuous
notice of the Post-Sale T&C, SquareTrade could have simply included a
noticeable hyperlink on the Amazon purchase page directing consumers to
review the terms and conditions. See, e.g., Nicosia, 834 F.3d at 237–38 (noting that
“Amazon chose not to employ a clickwrap mechanism,” which is “certainly the
easiest method of ensuring that terms are agreed to”); Starkey, 796 F.3d at 197 n.3
(noting that it would have been “simpler to resolve” this question had a
30
clickwrap mechanism been used). And, even if SquareTrade was committed to
providing the Post-Sale T&C via email, it could have done so in several more
conspicuous ways, including by providing the Post-Sale T&C in the body of the
email, providing an attachment to the email with the Post-Sale T&C, or by
providing the “Terms & Conditions” hyperlink at the top of the email in a bigger
font notifying the customer that the hyperlink is where he will find his “Service
Contract,” and that by rejecting the Protection Plan within the specific period, he
would be deemed to have accepted those terms.11
SquareTrade’s argument that internet users know how hyperlinks work misses 11
the point. The issue here is not that the Post-Sale T&C were provided via
hyperlink. The problem is that the hyperlink was obscured and SquareTrade did
nothing to alert Starke to the fact that this hyperlink contained his “Service
Contract.” See Hines v. Overstock.com, Inc., 668 F. Supp. 2d 362, 367 (E.D.N.Y. 2009)
(finding contract term contained in hyperlink unenforceable where hyperlink
was not prominently displayed on the website and there was nothing prompting
the user to click on hyperlink); In re Zappos.com, Inc., 893 F. Supp. 2d 1058, 1064
(D. Nev. 2012) (finding plaintiff did not manifest assent to contract terms
contained in hyperlink where the hyperlink was “inconspicuous, buried in the
middle to bottom of every . . . webpage among many other links, and the website
never direct[ed] a user to the Terms of Use”); cf. Meyer, 868 F.3d at 79 (“As long as
the hyperlinked text was itself reasonably conspicuous—and we conclude that it
was—a reasonably prudent smartphone user would have constructive notice of
the terms.”) (emphasis added); Starkey v. G Adventures, Inc., 796 F.3d 193, 197 (2d
Cir. 2015) (finding terms enforceable where the email containing the “TERMS
AND CONDITIONS” hyperlink directed the plaintiff to read the hyperlinked
document).
31
The Post-Sale T&C were also temporally decoupled from the transaction.
Starke purchased the Protection Plan from the Amazon website, but he had no
way to review the Post-Sale T&C until he received the SquareTrade confirmation
email. In Meyer, 868 F.3d at 78–80, we placed significant weight on the fact that
the “Terms of Service” hyperlink was temporally coupled with the register
button. For one, that meant that the user could not avoid noticing the hyperlink
when she registered for an account. But importantly, that also allowed the
plaintiff “to review the Terms of Service prior to registration, unlike web
platforms that provide notice of contract terms only after the user manifested his
or her assent.” Id. at 80. (emphasis added).
In defense of its pay-now-terms-later approach, SquareTrade notes that
New York Insurance Law, which creates the legal framework within which
service contracts may be sold in the state, permits sellers to provide customers
with the contract governing their transactions within a reasonable amount of
time after the purchase. See N.Y. Ins. Law § 7903(b)(1). The law requires that
consumers be provided at least twenty days after the service contract has been
mailed to return the contract to the seller for a full refund. Id. at § 7903(e).
SquareTrade points out that it provided Starke with thirty days within which to
32
return his contract. However, Section 7903 is a regulatory regime that imposes
certain disclosure responsibilities and other duties on sellers of service contracts,
but it does not appear to alter New York law as to the manifestation of assent in
contract formation. Nor has SquareTrade provided authority to support the
proposition that it does.
Under general principles of contract law, moreover, providing contract
terms after a transaction has taken place may be an appropriate way to contract
in certain situations. But we find little justification for it here, where it would
have been virtually costless for SquareTrade to provide the governing terms and
conditions to Starke before he bought the Protection Plan. See Schnabel, 697 F.3d
at 126–28 (noting that there was no policy rationale for a “terms later by email”
conception of contract formation under the circumstances). Indeed, SquareTrade
did provide a hyperlink to the Pre-Sale T&C, which do not contain the terms that
SquareTrade seeks to enforce, on the Amazon purchase page. But, had Starke 12
We do not mean to suggest that the “Warranty” hyperlink provided sufficient 12
notice of the Pre-Sale T&C, since that hyperlink was itself buried on the busy
Amazon purchase page amidst various other hyperlinks, banner advertisements,
and customer reviews, among other things. The point is merely that a consumer
who clicked on that link would have been misled about the terms governing the
transaction.
33
clicked on the “Warranty” hyperlink on the Amazon purchase page, he would
have been taken to a document containing the Pre-Sale T&C, which set forth
what would have appeared to be a complete recitation of the terms of the
contract between the purchaser and SquareTrade. A consumer reviewing the Pre-
Sale T&C would have reasonably believed that his contract did not contain an
arbitration provision.
Of course, Starke, like any other offeree, had a duty to read the terms of the
contract presented to him, including contract terms provided post-sale. But cases
applying the duty-to-read principle still require that the offeree be put on notice
of the existence of additional contract terms before it can be said that he has
assented to them. See Schnabel, 697 F.3d at 124; Specht, 306 F.3d at 30 (“An
exception to [the duty to read] rule exists when the writing does not appear to be
a contract and the terms are not called to the attention of the recipient.”). Thus,
the duty to read does not morph into a duty to ferret out contract provisions
when they are contained in inconspicuous hyperlinks. See Nguyen, 763 F.3d at
1179 (“Given the breadth of the range of technological savvy of online
purchasers, consumers cannot be expected to ferret out hyperlinks to terms and
conditions to which they have no reason to suspect they will be bound.”). That is
34
particularly so where, as here, the consumer was presented with several
documents including the Pre-Sale T&C, the body of the subsequent email, and
the Post-Sale T&C, none of them specifically identified as the “Service Contract”
governing the purchase, and all containing different sets of terms.
IV. Starke’s Prior Course of Dealing with SquareTrade
Finally, SquareTrade points to the prior course of dealing between Starke
and SquareTrade to demonstrate that Starke was on inquiry notice of terms and
conditions that he would receive via email. SquareTrade relies on Register.com,
356 F.3d 393, where this Court found that a prior course of dealing between the
parties supported the conclusion that they had agreed to certain terms and
conditions. In Register.com, the party challenging the applicability of the terms
and conditions was a sophisticated corporate customer that had made “daily”
use of its counter-party’s services subject to the terms and conditions, and had
been “fully aware” of the terms and conditions that the counter-party sought to
enforce. Id. at 402. We compared the situation before us then to one in which a
person maintains a roadside fruit stand displaying bins of apples with a sign at
the exit of the fruit stand telling customers that the apples are 50 cents each. Id. at
401. We said that a visitor who comes, takes an apple, bites into it, and does not
35
see the sign until he exits may well believe he has no obligation to pay for the
apple because he had no notice when he bit into it that 50 cents was expected in
return. Id. However, if the visitor returns to the apple stand on a daily basis, each
day taking an apple without paying for it, he cannot later use the same defense.
Id. Based on his prior transaction(s), he knows full well that the owner is offering
apples in exchange for 50 cents. Id.
Unlike the apple stand visitor, who learns of the terms governing his
contract with the owner and feigns ignorance that the same terms will apply in
future transactions, Starke was not put on notice of SquareTrade’s terms and
conditions through his prior transactions. Although Starke had transacted with
SquareTrade on six prior occasions, SquareTrade never gave Starke clear and
conspicuous notice that the transaction would subject him to binding arbitration.
Each time Starke purchased a SquareTrade protection plan through Amazon, he
received a confirmation email from SquareTrade which looked just like the
confirmation email at issue here. The fact that Starke received emails with the
same inconspicuous hyperlink on more than one occasion does not lead us to
conclude that Starke had either actual or inquiry notice of the Post-Sale T&C.
36
On only one occasion (when Starke purchased a SquareTrade protection
plan through Staples) did Starke receive an email from SquareTrade in which the
terms and conditions were actually provided in the body of the email. In that
instance, however, the terms and conditions in the email did not contain an
arbitration provision, so that transaction could not have put Starke on notice of
such term. Starke notes that when SquareTrade introduced an arbitration clause
into its terms and conditions, it pivoted to providing its terms and conditions via
a nondescript hyperlink. Thus, the prior course of dealing between Starke and
SquareTrade by no means resembles the apple hypothetical in Register.com, and it
does not convince us that Starke was on inquiry notice of the arbitration
provision contained in the Post-Sale T&C.
We emphasize that we in no way hold that the terms of a contract may not
be provided by a hyperlinked document. So long as the purchaser’s attention is
adequately directed to a conspicuous hyperlink that is clearly identified as
containing contractual terms to which the customer manifests assent by
completing the transaction or retaining the product or service, a hyperlink can be
an effective device for specifying contract terms. Nor do we hold that the format
used in Meyer is the only effective way to use hyperlinks (though we note that the
37
clean, uncluttered, and conspicuous labeling of the location and binding nature
of the terms in the hyperlinked document can be used as a model that this Court
has found effective). We hold merely that on the totality of the circumstances in
this case, Starke was not on sufficient notice of the terms of the Post-Sale T&C,
including its arbitration clause, and therefore did not manifest assent to those
terms.

Outcome: For the reasons stated above, we AFFIRM the order of the district court,
denying SquareTrade’s motion to compel arbitration.

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