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Date: 02-19-2018

Case Style: Apple, Inc. v. The Superior Court of San Diego County, Anthony Shamrell, Real Party in Interest

Case Number: D072287

Judge: O'Rourke

Court: California Court of Appeals Fourth Appellate District Division One on appeal from the Superior Court, San Diego County

Plaintiff's Attorney: Matthew D. Powers, E. Clay Marquez and Kelsey M. Larson

Defendant's Attorney: No Appearance

Description: Doyle Lowther, William J. Doyle, John A. Lowther and Chris W. Cantrell; Gomez
Trial Attorneys, John H. Gomez and Deborah S. Dixon; Niddrie Addams Fuller, Rupa G.
Singh for Real Parties in Interest Anthony Shamrell and Daryl Rysdyk.
In this writ proceeding, we decide an issue of apparent first impression: Does the
Supreme Court's analysis of the admissibility of expert opinion evidence in Sargon
Enterprises, Inc. v. University of Southern California (2012) 55 Cal.4th 747 (Sargon)
apply when a trial court considers a motion for class certification? For reasons we
explain below, we conclude Sargon applies to expert opinion evidence submitted in
connection with a motion for class certification. A trial court may consider only
admissible expert opinion evidence on class certification, and there is only one standard
for admissibility of expert opinion evidence in California. Sargon describes that
standard.
Petitioner Apple, Inc. (Apple) is the defendant in a putative class action filed by
plaintiffs and real parties in interest Anthony Shamrell and Daryl Rysdyk. The trial court
granted plaintiffs' motion for class certification but expressly refused to apply Sargon to
the declarations submitted by plaintiffs' experts. The trial court believed it was not
required to assess the soundness of the experts' materials and methodologies at this stage
of the litigation. That belief was in error. And, as we will explain, this error was
prejudicial. We will therefore direct the trial court to vacate its order granting plaintiffs'
motion for class certification and reconsider the motion under the governing legal
standards, including Sargon.
3
FACTUAL AND PROCEDURAL BACKGROUND
Plaintiffs' Allegations
In their operative complaint, plaintiffs alleged that Apple's iPhone 4, 4S, and
5 smartphones were sold with a defective power button that began to work intermittently
or fail entirely during the life of the phones. The power button (also known as the
sleep/wake button) is important to the operation of Apple's iPhones. A malfunctioning
power button can prevent a user from powering the phone on or off, rebooting the phone,
locking the phone's screen, and putting the phone to sleep. Plaintiffs alleged Apple knew
of the power button defects based on prerelease testing and postrelease field failure
analyses, yet Apple began selling the phones and continued to sell the phones
notwithstanding the defect.
Plaintiffs further alleged the existence of a class of California citizens who
purchased the iPhones in question and whose power button stopped working or worked
intermittently. Plaintiffs alleged that questions of law or fact common to the class
predominated over individual questions, including such common questions as "whether
[Apple] made any warranties regarding its sale of iPhone 4, 4S, and 5 smartphones;"
"whether the power button defect is a latent and/or inherent defect;" "the appropriate
nature of class-wide equitable relief;" and "the appropriate measure of monetary relief to
award to Plaintiffs and the Class."
Based on these allegations, plaintiffs asserted causes of action under the
Consumers Legal Remedies Act (CLRA; Civ. Code, § 1750 et seq.), the Song-Beverly
Consumer Warranty Act (Civ. Code, § 1790 et seq.), the Magnuson-Moss Warranty Act
4
(15 U.S.C. § 2301 et seq.), the Unfair Competition Law (UCL; Bus. & Prof. Code,
§ 17200 et seq.), and for breach of express and implied warranty. Plaintiffs sought
certification of their lawsuit as a class action, restitution, compensatory and exemplary
damages, injunctive relief, and reasonable costs and attorneys' fees.
Plaintiffs' Motion for Class Certification and Opposition
Plaintiffs filed a motion to certify two classes, one for iPhone 4 and 4S purchasers
and one for iPhone 5 purchasers. The proposed classes consisted of California citizens
who had purchased the specified iPhones and whose iPhone power button stopped
working or worked intermittently during the phone's warranty period. The warranty
period was one year from the date of purchase for the iPhone 4 and 4S and three years
from the date of purchase for the iPhone 5.
Among other things, plaintiffs argued that the following legal and factual
questions were common across each proposed class: whether a power button defect
exists, the scope of that defect, Apple's knowledge of the defect, whether the defects were
repaired, and the existence and materiality of Apple's alleged nondisclosures about the
defect. Plaintiffs contended that Apple's liability under each of their causes of action
could be shown by proof common to all members of the class. And, although they
claimed that damages calculations had little relevance to the issue of class certification,
plaintiffs asserted that they could prove damages on a classwide basis as well. Plaintiffs
offered several classwide damages theories, including the cost to repair the defective
power button, the diminution in value suffered by iPhones with a defective power button,
"difference in value (what was paid versus what was received)," and restitution.
5
Plaintiffs supported their motion with a declaration by Heather Xitco, an
accountant and experienced expert witness. In her declaration, she opined that damages
and equitable remedies could be calculated on a classwide basis. She asserted that "the
damages suffered by and/or the alleged restitution owed to Plaintiffs and to Class
Members because of the defect can reasonably be quantified using the cost of repairing
the sleep/wake button defect in the iPhone 4, 4S, and 5, or quantified using the
diminution in value of each iPhone." She stated, "The methodology used for calculating
the cost of repair and/or the diminution in value is commonly used and will be based on
my education, training, background and experience and be based on Apple's own
documents identifying the cost of the repair and the difference in the value of iPhones
with the defect, compared to working iPhones, which do not have the sleep/wake button
defect." She said she would also be able to calculate Apple's profits from the sale of
defective iPhones based on Apple's financial documents.
Apple opposed the motion for class certification. Apple argued that the nature of
the defect, and its knowledge, varied across the individual iPhones at issue. (Apple's
argument relied on its proprietary technical information, so we will not recount the details
here.) Apple contended that its liability to each class member would have to be
determined individually because many potential class members had no claim, either
because they received free repairs or replacement phones under Apple's warranty
program, because they were able to obtain a free repair or replacement but chose not to,
because their power button malfunctioned for reasons unrelated to the alleged defect, or
because the power button defect would not have affected their decision to purchase an
6
iPhone. Apple asserted that it would be difficult to identify class members based on their
memory of having a power button that worked intermittently or not at all, especially if
they stood to gain a substantial amount of money by so identifying themselves.
Apple claimed that whether a class member suffered an injury, and how much,
could not be determined on a classwide basis. Apple criticized plaintiffs' cost of repair
and diminution in value theories because they did not apply to class members who did
not pay for repairs or suffer any perceptible diminution in value. It criticized Xitco as
unqualified to opine on economic loss and pointed out that Xitco did nothing to evaluate
the circumstances of individual class members.
Apple supported its opposition with a declaration from its own damages expert,
Lorin Hitt, Ph.D. Hitt is a professor at the University of Pennsylvania's Wharton School.
His teaching and research focus is the economics of the information technology industry
and closely related industries such as consumer electronics and telecommunications. He
was also an experienced expert witness. Hitt supported Apple's criticisms of Xitco and
her damages models as unfounded and susceptible only to individualized proof. For
example, Hitt opined that each purchaser of an iPhone would value the power button
functionality differently depending on their preferences and any assessment of diminution
in value would have to account for the variation in the severity of the alleged defect
across affected consumers. Hitt specifically criticized as "inappropriate" plaintiffs'
suggestion that diminished trade-in values for iPhones with power button malfunctions
could serve as a basis for estimating diminution in value.
7
Following oral argument on plaintiffs' motion, the trial court found that plaintiffs
had not shown that common questions predominate and declined to certify plaintiffs'
proposed classes. The court did not believe plaintiffs had adequately shown how the fact
of damage could be proved on a classwide basis. For example, plaintiffs had not shown
how the total number of affected purchasers would be calculated or how Xitco would
calculate damages for the classes. Given the complexity of the issues involved, however,
the court did not deny plaintiffs' motion outright. The court allowed plaintiffs to file
supplemental documents addressing the court's concerns.
First Supplemental Briefing
In their supplemental brief, plaintiffs proposed a method of calculating the number
of affected purchasers. Plaintiffs submitted a declaration from an additional expert, Fred
Schenkelberg, who specialized in quality control and statistics. He believed he could
calculate a power button failure rate in the affected iPhones using Apple quality control
documents. In a supplemental declaration, Xitco explained that she could use
Schenkelberg's failure rate in her calculation of damages.
As to classwide injury, plaintiffs again asserted that classwide damages and
restitution could be calculated based on diminished trade-in value or Apple's profits.
Plaintiffs proposed the following formula: (Number of identified iPhones sold) x (Failure
rate) x (Damages/restitution calculation) = Classwide compensation award.
In her supplemental declaration, Xitco stated, "Damage quantification will be
based on the premise that when Class Members purchased their Class iPhones those
phones were not worth the value the Class Members paid because the Class iPhones had
8
a defect; resulting in the Class iPhones being worth less than an iPhone without the
defect." Xitco explained that damages and restitution "can reasonably be quantified using
the cost of repairing the sleep/wake button defect in the iPhone 4, 4S, and 5, or quantified
using the diminution in value of the Class iPhones." Xitco believed she could complete
these quantifications using Apple documents, along with her own education and
experience. She opined, "The class damages as well as restitution can be calculated in an
aggregate, class wide basis and do not require an individualized inquiry." And, in the
alternative, Xitco proposed to use Apple's profits from the sale of the affected iPhones to
calculate restitution and disgorgement.
In its response, Apple again criticized Xitco as being unqualified to opine
regarding economic loss. Apple pointed to deposition testimony in which Xitco admitted
being unable to calculate diminution in value on her own; her function was to calculate
damages mathematically once that value has been determined by someone else. Apple
criticized Xitco's reliance on Apple documents because they had no relevance to the
economic value or loss for which Xitco would rely on them. Similarly, Apple criticized
Schenkelberg's reliance on Apple quality control documents because they did not show
the failure rates that Schenkelberg attributed to them. Instead, they showed warranty
returns by iPhone purchasers. In Apple's view, those warranty returns reflected
purchasers (and proposed class members) who had been made whole and therefore had
no injury at all. Apple supported its response with a supplemental declaration from its
damages expert Hitt.
9
At the second hearing on plaintiffs' motion, after Apple referenced Sargon in
relationship to plaintiffs' experts, the court asked whether Sargon applied at class
certification. Apple responded affirmatively. The court expressed concern that applying
Sargon would "turn class cert[ification] motions into these massive hearings." Apple
countered, "I don't know that a hearing—a separate hearing is required. But . . . it is our
position that the [c]ourt needs to apply the standards in Sargon to the admissibility to
the—to any expert testimony that is offered at the class cert[ification] stage."
On the merits of the motion, the court expressed concern about the relevance of
the Apple documents Xitco would rely on for her damages calculations. It requested that
plaintiffs identify the documents in question and explain their relevance. But the court
stated, "I'm not saying I need a full-fledged Sargon, and I'm not going to go through this
and have hours of testimony." The court felt it needed "a declaration where [Xitco] sets
forth the specifics of her methodology." The court gave plaintiffs leave to file a second
supplemental declaration from Xitco, with the opportunity for a further response from
Apple.
Second Supplemental Briefing
In addition to a second supplemental Xitco declaration, plaintiffs filed a
supplemental brief and declarations from two additional experts. In their brief, plaintiffs
proposed to narrow the proposed classes and exclude individuals who had received
warranty service, i.e., repaired or replacement iPhones, because of a power button issue.
As to the remaining class members, plaintiffs identified Apple documents showing the
amounts Apple charged consumers to repair broken power buttons on the affected
10
iPhones and the internal costs Apple incurred for the same service. Plaintiffs also
identified Apple documents describing the diminution in trade-in value attributable to
partially nonfunctioning iPhones, which plaintiffs asserted would include iPhones with
inoperable power buttons. And, as discussed further below, plaintiffs proposed a third
methodology for determining damages based on "conjoint analysis," a technique for
valuing specific features in a consumer product.
In her declaration, Xitco acknowledged that she "will not be offering any opinion
as to the correct legal theory of damages" and would instead use Apple documents, along
with her education and experience, to calculate damages based on cost of repair and
diminution in value (trade-in) methodologies. Xitco provided further detail regarding the
Apple documents she intended to rely on, in the categories discussed above. Xitco
opined that she could use the Apple documents, along with Schenkelberg's failure rates,
to calculate classwide damages.
Plaintiffs' first additional expert was Gregory Pinsonneault, an economic and
financial consultant and experienced expert witness. As background, Pinsonneault stated
in his declaration that he had been instructed that one measure of damages or restitution
for plaintiffs' CLRA and UCL claims would be "the difference between what consumers
paid and what the value of the Class Phones would have been at the time of sale had the
Power Button Defect been disclosed." Pinsonneault opined that Apple documents
regarding iPhone trade-in values "can be used to estimate the diminution in value that the
Class Plaintiffs have suffered on a classwide basis." He believed that the trade-in values
reflected the market prices and market values for functioning and nonfunctioning
11
iPhones, and one category of nonfunctioning iPhone included iPhones with a defective or
broken power button. In Pinsonneault's view, such values "can be used to estimate the
real impact on market value that would have occurred if the Power Button Defect had
been disclosed at the time of sale. . . . Therefore, this . . . reduction in trade-in price can
be used to estimate the diminution in value that the Class Plaintiffs have suffered on a
classwide basis due to the presence of the Power Button Defect." Alternatively,
Pinsonneault believed that conjoint analysis could also provide a reliable estimation, on a
classwide basis, of the amount purchasers overpaid at the time of sale based on Apple's
failure to disclose the power button defect.
The proposed conjoint analysis was described by plaintiffs' second additional
expert, Ramamirtham Sukumar, Ph.D. Sukumar is the head of a consumer value
analytics consulting company and an expert witness. He was asked to determine the
difference in market value between an iPhone 4, 4S, or 5 with a fully functioning power
button and an iPhone with a power button that malfunctions. Sukumar interpreted this
difference in value as "the reduction in price needed to keep the same amount of Apple's
iPhone 4, 4S, and 5 unit sales, if Apple removed the functionality of the power button, all
else remaining the same." He understood the functionality of the power button to be
turning the phone on and off, restarting the phone, putting the phone into sleep mode, and
exiting from malfunctioning apps. "If the power button does not function properly the
iPhone must remain on full power at all times, draining the life of the smartphone
battery."
12
Sukumar's proposed conjoint analysis would involve surveying consumers to
determine how much value that they placed on the functionality of an iPhone power
button. This survey would not ask customers to directly value the functionality. Instead,
it would ask customers to make trade-offs between various products with different
bundles of features and different price points. Through mathematical analyses of the
results, the value of the functionality can be isolated and calculated. For this litigation,
Sukumar proposed to pair power button functionality with "distractor features" such as a
camera, a touchscreen, a speakerphone, and a volume control button.
According to Sukumar, conjoint analysis is widely accepted. It has been used in
patent infringement suits to determine the value of a patented feature, among many other
areas. Sukumar proposed to use a method called Formula 14 to calculate the difference
in market value between a functioning iPhone and an iPhone with a nonfunctioning
power button. Formula 14 was described in an award-winning research paper entitled
"How Much Does the Market Value an Improvement in a Product Attribute?" that
appeared in the journal Marketing Science. Sukumar explained that Formula 14 "should
only be used when the feature and price change are very small in terms of their overall
impact [on] the likelihood of purchasing the product." But he opined that "[i]t is
reasonable to conclude that the smartphone power button has a very small overall impact
on consumers' likelihood of purchasing a smartphone. And it is reasonable to conclude
that the proportional value of the smartphone power button, in the context of the value of
an entire smartphone, is significantly lower."
13
Apple again opposed, with support from its expert Hitt and two additional experts.
Apple urged the court to reject the materials and methodologies identified by plaintiffs'
experts as unreliable under Sargon. It criticized plaintiffs' proposed damages
methodologies because they ignored the postsale experience of iPhone purchasers, many
of whom did not trade in their phones or pay for repairs (which were offered free by
Apple in any event). And, for those who did trade in their iPhones, many could have
received full value if the power button was working at the time of trade in or,
alternatively, many could have received a reduced value for reasons other than power
button issues. Apple pointed to evidence that many purchasers contacted the company
and were offered warranty service but did not accept it. In Apple's view, these purchasers
had not suffered damage. As to Sukumar's proposed conjoint analysis, Apple asserted
that Formula 14 could not apply to such a foundational feature as a power button.1
Apple believed Sukumar's proposal conflicted with plaintiffs' other proposed damages
methodologies, which appeared to imply a substantial diminution in value relative to the
cost of an iPhone based on cost of repair and reduced trade in value. Apple asserted that
Sukumar admitted in deposition that he had not reviewed any documents in the litigation
other than plaintiffs' complaint. Lastly, Apple pointed out that Schenkelberg's proposed
methodology for determining class size was no longer valid given plaintiffs' decision to
exclude from the classes purchasers who had obtained warranty service from Apple.

1 Apple's Formula 14 argument was supported by a declaration from Oliver Toubia,
Ph.D., a professor at Columbia Business School and an expert in conjoint analysis. He
opined that Sukumar's proposed conjoint analysis was a misuse of Formula 14, would not
result in reliable conclusions, and would not be accepted by experts in the field.
14
In reply, plaintiffs opposed Apple's effort to apply Sargon to its experts' opinions.
Plaintiffs defended their three proposed damages methodologies: cost of repair,
diminution in value (based on trade-in value), and conjoint analysis. They pointed to
Xitco's supplemental declaration and deposition as evidence that cost of repair was an
economically appropriate measure of damages. And plaintiffs confirmed that
Pinsonneault would opine that every purchaser of a defective iPhone, even those who
received full value at trade-in, were equally harmed by the defect at the time of purchase.
That harm, in Pinsonneault's view, could still be quantified using the diminution in tradein
value suffered by other purchasers. As for Schenkelberg's failure rate calculations,
plaintiffs proposed a modified formula for calculating the size of each class: (Number of
identified iPhones sold - number of identified iPhones repaired or replaced by Apple) x
(Failure rate) = Class size.
At the third hearing on plaintiffs' motion, Apple focused on the mismatch between
plaintiffs' damages theories and their methodologies. Apple pointed out that plaintiffs did
not claim damages based on the risk of a defect, only a manifested defect itself. In
Apple's view, plaintiffs' experts Pinsonneault and Sukumar claimed to be measuring
damages attributable to the defect at the time of purchase, "but there aren't any actual
malfunctions when you buy the phone. If you measure at point of purchase, there isn't
the harm for any class member because their phone works great. And obviously, you
can't disclose to customers whose phone is going to eventually malfunction. It's
impossible. You don't—you don't know that." (Italics added.) Apple argued that
plaintiffs' classwide damages theories were untenable, and class certification was
15
improper because individual issues of fact and law would predominate. Apple again
urged the trial court to apply Sargon, but the court refused.
Order Granting Class Certification
After oral argument, the court issued a lengthy minute order granting plaintiffs'
motion to certify their proposed classes. The order confirmed the court's belief that
Sargon did not apply. The court stated, "The issues Apple raises with respect to the
materials Plaintiffs' experts will rely upon in forming their opinions and whether
Plaintiffs' experts' analyses rely on accepted methodologies and whether the analyses are
correct are issues for trial. . . . [T]hese issues are common to the class." The court found
that plaintiffs had adequately met its concerns regarding Xitco: "Xitco has now
sufficiently identified the documents she intends to use to support her calculation of cost
of repair/diminution in value/damages and profit/restitution/disgorgement. Plaintiffs'
experts Sukumar and Pinsonneault provide further support for Xitco's calculation of cost
of repair/diminution in value/damages and profit/restitution/disgorgement based [on]
accepted methodologies and based on Apple's own documents. . . . Although Apple
argues its documents do not provide the information necessary to Plaintiffs' experts'
analysis, the merits of Plaintiffs' experts['] analysis and conclusions are common to the
class and are issues for trial." The court concluded, "Plaintiffs meet their burden of
establishing a method by which the fact of damages can be proven on a class-wide basis
and by which trial of these issues will be effectively managed."
Apple challenged the court's class certification order by petition for writ of
mandate in this court. Apple argued the court erred because it failed to apply Sargon,
16
because it did not credit evidence of postsale events, and because it found that common
issues would predominate at trial. Apple requested a stay of the underlying litigation and
a peremptory writ of mandate directing the trial court to vacate its order granting
plaintiffs' motion for class certification and to issue an order denying the motion. We
requested and received an informal response from the plaintiffs. After considering the
petition and the informal response, we stayed the litigation and issued an order to show
cause why the relief sought by Apple should not be granted. This proceeding followed.
DISCUSSION
I
Class Certification Overview
"The party advocating class treatment must demonstrate the existence of an
ascertainable and sufficiently numerous class, a well-defined community of interest, and
substantial benefits from certification that render proceeding as a class superior to the
alternatives. [Citations.] 'In turn, the "community of interest requirement embodies three
factors: (1) predominant common questions of law or fact; (2) class representatives with
claims or defenses typical of the class; and (3) class representatives who can adequately
represent the class." ' " (Brinker Restaurant Corp. v. Superior Court (2012) 53 Cal.4th
1004, 1021 (Brinker).)
"The 'ultimate question' the element of predominance presents is whether 'the
issues which may be jointly tried, when compared with those requiring separate
adjudication, are so numerous or substantial that the maintenance of a class action would
be advantageous to the judicial process and to the litigants.' [Citations.] The answer
17
hinges on 'whether the theory of recovery advanced by the proponents of certification is,
as an analytical matter, likely to prove amenable to class treatment.' [Citation.] A court
must examine the allegations of the complaint and supporting declarations [citation] and
consider whether the legal and factual issues they present are such that their resolution in
a single class proceeding would be both desirable and feasible." (Brinker, supra,
53 Cal.4th at pp. 1021-1022, fn. omitted.) Plaintiffs must show " 'by a preponderance of
the evidence that the class action proceeding is superior to alternate means for a fair and
efficient adjudication of the litigation.' " (Sav-On Drug Stores, Inc. v. Superior Court
(2004) 34 Cal.4th 319, 332.)2
"[T]he court does not look at the parties' evidence under a shifting burden of proof.
The burden remains with the proponent of class certification to show common issues
predominate. However, when assessing whether the plaintiff has satisfied that burden,
the evidence must be evaluated under the prism of the plaintiff's theory of recovery."
(Department of Fish and Game v. Superior Court (2011) 197 Cal.App.4th 1323, 1349
(Department of Fish and Game).) A plaintiff's theory of recovery, moreover, must
conform to the legal elements of the causes of action in its complaint, and it is those
elements which must be considered to determine whether common issues predominate.

2 "The CLRA has its own class action requirements, set forth in Civil Code
section 1781. Both CLRA and non-CLRA class actions require ascertainability,
commonality, typicality, and adequacy of representation. The distinction between a
CLRA and non-CLRA class action is that a non-CLRA class action plaintiff must also
establish that pursuit of the class action will result in substantial benefit to the litigants
and the court, while a CLRA class action plaintiff need not do so." (In re Vioxx Class
Cases (2009) 180 Cal.App.4th 116, 128, fn. 12.)
18
(Lockheed Martin Corp. v. Superior Court (2003) 29 Cal.4th 1096, 1106; see Brinker,
supra, 53 Cal.4th at p. 1024.)
"Although predominance of common issues is often a major factor in a
certification analysis, it is not the only consideration. In certifying a class action, the
court must also conclude that litigation of individual issues, including those arising from
affirmative defenses, can be managed fairly and efficiently. [Citation.] '[W]hether in a
given case affirmative defenses should lead a court to approve or reject certification will
hinge on the manageability of any individual issues.' " (Duran v. U.S. Bank National
Assn. (2014) 59 Cal.4th 1, 28-29 (Duran).)
"On review of a class certification order, an appellate court's inquiry is narrowly
circumscribed. 'The decision to certify a class rests squarely within the discretion of the
trial court, and we afford that decision great deference on appeal, reversing only for a
manifest abuse of discretion: "Because trial courts are ideally situated to evaluate the
efficiencies and practicalities of permitting group action, they are afforded great
discretion in granting or denying certification." [Citation.] A certification order
generally will not be disturbed unless (1) it is unsupported by substantial evidence, (2) it
rests on improper criteria, or (3) it rests on erroneous legal assumptions. [Citations.]'
[Citations.] Predominance is a factual question; accordingly, the trial court's finding that
common issues predominate generally is reviewed for substantial evidence. [Citation.]
We must '[p]resum[e] in favor of the certification order . . . the existence of every fact the
trial court could reasonably deduce from the record . . . .' " (Brinker, supra, 53 Cal.4th
at p. 1022.)
19
II
Expert Opinion Evidence in Class Certification
As the parties and the trial court implicitly recognized, the court may consider
only admissible expert opinion evidence at class certification. (See, e.g., Mora v. Big
Lots Stores, Inc. (2011) 194 Cal.App.4th 496, 512-514; Carabini v. Superior Court
(1994) 26 Cal.App.4th 239, 245.) The reasons for such a limitation are obvious. A trial
court cannot make an informed or reliable determination on the basis of inadmissible
expert opinion evidence. And certifying a proposed class based on inadmissible expert
opinion evidence would merely lead to its exclusion at trial, imperiling continued
certification of the class and wasting the time and resources of the parties and the court.
The issue in this writ proceeding is simply whether the Sargon standard of admissibility
applies to expert opinion evidence submitted in connection with class certification
motions. The proper standard of admissibility is a legal issue, which we review de novo.
(See Lockheed Litigation Cases (2004) 115 Cal.App.4th 558, 564.)
The Evidence Code provides the framework for the admissibility of expert opinion
evidence. "If a witness is testifying as an expert, his testimony in the form of an opinion
is limited to such an opinion as is: [¶] (a) Related to a subject that is sufficiently beyond
common experience that the opinion of an expert would assist the trier of fact; and [¶]
(b) Based on matter (including his special knowledge, skill, experience, training, and
education) perceived by or personally known to the witness or made known to him at or
before the hearing, whether or not admissible, that is of a type that reasonably may be
relied upon by an expert in forming an opinion upon the subject to which his testimony
20
relates, unless an expert is precluded by law from using such matter as a basis for his
opinion." (Evid. Code, § 801.) An opinion based in whole or in part on an improper
matter may be excluded. (Id., § 803.) To determine the admissibility of an expert's
opinion evidence, the court may in its discretion require examination of an expert
"concerning the matter upon which his opinion is based" before the expert is allowed to
testify. (Id., § 802.)
In Sargon, our Supreme Court built on prior interpretations of these statutes and
provided definitive guidance to courts considering the admissibility of expert opinion
evidence. "[U]nder Evidence Code sections 801, subdivision (b), and 802, the trial court
acts as a gatekeeper to exclude expert opinion testimony that is (1) based on matter of a
type on which an expert may not reasonably rely, (2) based on reasons unsupported by
the material on which the expert relies, or (3) speculative." (Sargon, supra, 55 Cal.4th
at pp. 771-772.) "This means that a court may inquire into, not only the type of material
on which an expert relies, but also whether that material actually supports the expert's
reasoning. 'A court may conclude that there is simply too great an analytical gap between
the data and the opinion proffered.' " (Id. at p. 771.)
"The trial court's preliminary determination whether the expert opinion is founded
on sound logic is not a decision on its persuasiveness. The court must not weigh an
opinion's probative value or substitute its own opinion for the expert's opinion. Rather,
the court must simply determine whether the matter relied on can provide a reasonable
basis for the opinion or whether that opinion is based on a leap of logic or conjecture.
The court does not resolve scientific controversies. Rather, it conducts a 'circumscribed
21
inquiry' to 'determine whether, as a matter of logic, the studies and other information
cited by experts adequately support the conclusion that the expert's general theory or
technique is valid.' [Citation.] The goal of trial court gatekeeping is simply to exclude
'clearly invalid and unreliable' expert opinion. [Citation.] In short, the gatekeeper's role
'is to make certain that an expert, whether basing testimony upon professional studies or
personal experience, employs in the courtroom the same level of intellectual rigor that
characterizes the practice of an expert in the relevant field.' " (Sargon, supra, 55 Cal.4th
at p. 772.)
"[T]he gatekeeper's focus 'must be solely on principles and methodology, not on
the conclusions that they generate.' " (Sargon, supra, 55 Cal.4th at p. 772.) The
gatekeeper does not simply choose between competing expert opinions; the fact that one
expert's testimony is reliable does not mean a competing expert's testimony is unreliable.
(Ibid.) The standard " 'is broad enough to permit testimony that is the product of
competing principles or methods in the same field of expertise.' " (Ibid.)
Although Sargon involved expert opinion evidence presented at trial, the Supreme
Court's discussion was not limited to that context. Sargon interpreted the relevant
provisions of the Evidence Code. Its interpretation therefore applies wherever the
Evidence Code does. For example, courts have applied Sargon to declarations submitted
in connection with motions for summary judgment and summary adjudication. (See, e.g.,
22
Sanchez v. Kern Emergency Medical Transportation Corp. (2017) 8 Cal.App.5th 146,
156; Shiffer v. CBS Corp. (2015) 240 Cal.App.4th 246, 253.)3
We see no reason why Sargon should not apply equally in the context of class
certification motions. There is only one standard for admissibility of expert opinion
evidence in California, and Sargon describes that standard. We are bound to adhere to
that decision. (Auto Equity Sales, Inc. v. Superior Court (1962) 57 Cal.2d 450, 455.)
And, even were we free to disregard Sargon (and we are not), we would conclude that its
standards for admissibility apply here. Although class certification is merely a
procedural device, and not a determination on the merits, it has profound consequences
for the trial court's management of the litigation and the rights of the parties. The

3 One court, distinguishing Sargon, held that an expert declaration in opposition to
summary judgment should not have been excluded even though the expert's description
of his methodology was relatively thin. (See Garrett v. Howmedica Osteonics Corp.
(2013) 214 Cal.App.4th 173, 188-189 (Garrett).) The court relied upon the rule on
summary judgment that an opposing party's evidence must be liberally construed: "The
rule that a trial court must liberally construe the evidence submitted in opposition to a
summary judgment motion applies in ruling on both the admissibility of expert testimony
and its sufficiency to create a triable issue of fact. [Citations.] In light of the rule of
liberal construction, a reasoned explanation required in an expert declaration filed in
opposition to a summary judgment motion need not be as detailed or extensive as that
required in expert testimony presented in support of a summary judgment motion or at
trial." (Id. at p. 189.) Even accepting Garrett's analysis, no such rule applies at class
certification. While the court generally assumes on a motion for class certification that
plaintiffs' claims have merit (Brinker, supra, 53 Cal.4th at p. 1023), no such assumption
applies to the issues in dispute on such a motion: numerosity, ascertainability,
commonality, and superiority. And, "[w]hen evidence or legal issues germane to the
certification question bear as well on aspects of the merits, a court may properly evaluate
them. [Citations.] The rule is that a court may 'consider[] how various claims and
defenses relate and may affect the course of the litigation' even though such
'considerations . . . may overlap the case's merits.' " (Id. at pp. 1023-1024.) "In
particular, whether common or individual questions predominate will often depend upon
resolution of issues closely tied to the merits." (Id. at p. 1024.)
23
corrosive effects of improper expert opinion testimony may be felt with substantial force
at class certification, just as at summary judgment or at trial. The trial court's
gatekeeping role serves a similar salutary purpose in each of these contexts.
Federal courts apply their analogous standard under Daubert v. Merrell Dow
Pharmaceuticals, Inc. (1993) 509 U.S. 579 (Daubert) to expert opinion evidence
submitted in connection with class certification motions. (See, e.g., Ellis v. Costco
Wholesale Corp. (9th Cir. 2011) 657 F.3d 970, 982; Kamakahi v. American Society for
Reproductive Medicine (N.D.Cal. 2015) 305 F.R.D. 164, 176; Stone v. Advance America
(S.D.Cal. 2011) 278 F.R.D. 562, 566.) Although some federal courts appear to have a
largely semantic disagreement over whether to apply a "full" or "focused" Daubert
analysis, the substantive result appears the same. (See, e.g., In re Zurn Pex Plumbing
Products Liability Litigation (8th Cir. 2011) 644 F.3d 604, 614; Fosmire v. Progressive
Max Insurance Co. (W.D.Wash. 2011) 277 F.R.D. 625, 629.) The fact that federal courts
apply their Daubert standard at class certification shows both the feasibility and
desirability of ensuring the reliability of expert opinion evidence at this stage.
Of course, a trial court applying the Sargon standard at class certification should
be cognizant of limited scope of its inquiry at that stage, when compared with the inquiry
at trial. A court may find that it need not rule on the admissibility of certain expert
opinion evidence offered in connection with class certification because it is irrelevant or
unnecessary for its decision. The court's ability to disregard irrelevant or extraneous
opinion evidence provides a certain flexibility not available during jury trials. But where,
for example, expert opinion evidence provides the basis for a plaintiff's arguments
24
regarding numerosity, ascertainability, commonality, or superiority (or a defendant's
opposition thereto), a trial court must assess that evidence under Sargon.
Resisting this conclusion, plaintiffs claim that applying Sargon would require the
trial court to hold evidentiary hearings under Evidence Code section 802 for every expert
who provides evidence at class certification. Plaintiffs interpret Sargon primarily as
describing the "process" for admitting expert evidence at trial, which plaintiffs assert
requires an Evidence Code section 802 hearing. We disagree. Sargon's discussion of
admissibility is plainly substantive, and nothing in that opinion mandates or even
encourages holding such a hearing for every expert, at trial or otherwise. Whether to
hold a hearing remains in the trial court's discretion. And Sargon's substance is not
unduly burdensome for trial courts. It merely ensures that expert opinion evidence is
reasonable, reliable, and logical.
The trial court here expressly declined to apply Sargon. In its order granting
plaintiffs' motion for class certification, it wrote that Apple's criticisms of plaintiffs'
experts based on Sargon were issues for trial: "The issues Apple raises with respect to
the materials Plaintiffs' experts will rely upon in forming their opinions and whether
Plaintiffs' experts' analysis rely on accepted methodologies and whether the analyses are
correct are issues for trial." Similarly, regarding the Apple documents Xitco proposed to
rely on for cost of repair, the court wrote, "Although Apple argues its documents do not
provide the information necessary to Plaintiffs' experts' analysis, the merits of Plaintiffs'
experts['] analysis and conclusions are common to the class and are issues for trial." The
court's analysis does not follow Sargon, which expressly requires trial courts to consider
25
the materials and methodologies of proposed expert opinion evidence. (Sargon, supra,
55 Cal.4th at pp. 771-772.) Where the matter relied upon does not provide a reasonable
basis for the opinion (e.g., because it is irrelevant) or the opinion is based on a leap of
logic or conjecture, the opinion may be excluded. (Id. at p. 772.) Such deficiencies may
well be "common" to a proposed class, but that does not mean the class should be
certified on that basis. The court erred by holding otherwise.
III
Prejudice
Even though the court erred by disregarding Sargon, we must consider whether
that error was prejudicial, i.e., whether there is a reasonable probability the result would
have been more favorable to Apple absent the error. "[A] 'probability' in this context
does not mean more likely than not, but merely a reasonable chance, more than an
abstract possibility." (College Hospital Inc. v. Superior Court (1994) 8 Cal.4th 704,
715.) For reasons we will explain, we conclude there is a reasonable chance the court
would have denied plaintiffs' motion for class certification if it had applied the correct
admissibility standard under Sargon to plaintiffs' expert opinion evidence.
The record of proceedings below shows that plaintiffs' expert opinion evidence
was crucial to the trial court's decision. The trial court twice refused to grant plaintiffs'
motion on the grounds that plaintiffs had not adequately shown classwide injury and
damages. Only after the third round of briefing, with a second supplemental declaration
from Xitco and declarations from new experts Pinsonneault and Sukumar, did the trial
court believe class certification was proper. The trial court's hesitation appears to reflect,
26
in part, evidence that a number of significant individual questions were raised by
plaintiffs' claims. For example, the nature and extent of the power button defect were not
consistent across each proposed class, or even among the purchasers of a specified
iPhone. Nor were class members' interactions with Apple consistent across each class.
Some contacted Apple regarding warranty service for their iPhones, while others did not
contact Apple at all.
In contrast to these individual issues, plaintiffs' experts offered the possibility that
the fact and amount of damages could be decided on a classwide basis. " 'As a general
rule if the defendant's liability can be determined by facts common to all members of the
class, a class will be certified even if the members must individually prove their
damages.' " (Brinker, supra, 53 Cal.4th at p. 1022.) In other words, "class treatment of a
claim is appropriate if the facts necessary to establish liability are capable of common
proof, including the so-called ' "fact of damage," ' that is, the existence of harm
establishing an entitlement to damages." (Safeway, Inc. v. Superior Court (2015)
238 Cal.App.4th 1138, 1154.) "However, [the Supreme Court has] cautioned that class
treatment is not appropriate 'if every member of the alleged class would be required to
litigate numerous and substantial questions determining his individual right to recover
following the "class judgment" ' on common issues." (Duran, supra, 59 Cal.4th at p. 28.)
Given the individual questions raised by plaintiffs' claims, their ability to
demonstrate the fact of damage on a classwide basis, and present a classwide damages
model, would have been persuasive to the trial court in establishing the predominance of
common questions and the superiority of the class action procedure. The trial court's
27
order extensively relies on plaintiffs' experts' declarations. If the trial court had applied
Sargon, however, there is a reasonable chance it would have excluded these declarations
and found plaintiffs' showing to be lacking.
Plaintiffs' theory of recovery appears to be that every iPhone purchaser in the
proposed classes was harmed at the time of purchase because the power button on their
iPhone was defective and would later stop working or work intermittently.4 But, with the
exception of Sukumar, their experts focused on other measures of damage (cost of repair
and diminished trade-in value) that only arose after purchase and, even then, only
affected certain purchasers in the proposed classes. Xitco explained that she could use
Apple documents to calculate Apple's internal cost of repair and the diminished trade-in
value to calculate damages on a classwide basis, but she did not explain how those
calculations would lead to a reasonable estimation of the damage suffered by the class at
the time of purchase. As the trial court recognized, Xitco is not an economist and is not
qualified to opine on the issue of whether cost of repair or diminished trade-in value
would be equivalent to the diminution in value suffered by class members at the time of
purchase. Pinsonneault appears to have been more qualified to opine on such a question,
but his relevant opinions are purely conclusory. He claimed that Apple documents
regarding iPhone trade-in values "can be used to estimate the diminution in value that the
Class Plaintiffs have suffered on a classwide basis," but he did not explain how. Would
Pinsonneault simply use the diminished trade-in value, without any further analysis, as

4 We express no opinion whether this theory of recovery is valid under any cause of
action asserted by plaintiffs.
28
the diminution in value at the time of purchase? And, if so, why are the two situations
and values economically equivalent? An unknown methodology is the equivalent of no
methodology, and there is a reasonable chance the trial court would have excluded such
conclusory or unsupported opinions if it had applied Sargon. Moreover, as Apple points
out, the internal Apple documents Xitco and Pinsonneault rely upon for their cost of
repair and diminished trade-in values may not even be relevant to the values Xitco and
Pinsonneault attribute to them. Under Sargon, expert opinions based on irrelevant or
unreliable materials are also suspect.5
Sukumar's proposed methodology highlights the potential inadequacies of Xitco
and Pinsonneault's approach and raises issues of its own. Unlike Xitco and Pinsonneault,
Sukumar described a conjoint analysis study that is consciously directed at the relevant
moment in time: when a class member purchases a defective iPhone. Sukumar's study
would attempt to discover the value consumers placed on a functioning power button at
the time of purchase by comparing it with other features such as a camera, a touchscreen,
a speakerphone, and a volume control button. But the record reflects serious and

5 Apple argues that Xitco and Pinsonneault's opinions are unsound because they do
not account for the variation in class members' experiences after purchasing their iPhone,
including whether they actually received full trade-in value or whether they paid for
repairs. Xitco was also impeached by her lack of knowledge regarding the proposed
classes and their characteristics. Given the unknowns in their proposed methodologies,
however, it is difficult to assess the consequences of Apple's arguments. Certainly, as we
have discussed, their decision to use postsale values to approximate the diminution in
value at the time of purchase raises serious methodological questions that Xitco and
Pinsonneault do not address, including the effect of postsale events on their analyses and
conclusions. Given our disposition, we need not comment further on the appropriateness
of considering postsale events.
29
apparently well-founded concerns that Sukumar's proposal would misuse a particular
conjoint analysis method, Formula 14, by applying it to an important feature such as a
power button. While we need not conclusively adjudicate those concerns here, based on
our review of the record, there is at least a reasonable chance Sukumar's opinions would
have been excluded as unreliable had the trial court applied Sargon to assess his
methodology.
Setting aside their theory of recovery, plaintiffs also proposed to use expert
opinion evidence to determine the size of the proposed classes. Plaintiffs' expert
Schenkelberg opined that he could use internal Apple documents to estimate a power
button failure rate for the affected iPhones.6 Plaintiffs initially proposed to multiply
Schenkelberg's failure rate by the number of identified iPhones sold to determine the
class size. When plaintiffs modified their proposed classes to exclude purchasers who
received Apple warranty service, they modified their class size formula as follows:
(Number of identified iPhones sold - number of identified iPhones repaired or replaced
by Apple) x (Failure rate) = Class size. Based on Schenkelberg's description of his
failure rate, this formula appears seriously flawed. If we assume for purposes of
illustration Apple sold 100 iPhones, with a failure rate of 25 percent (i.e., 25 phones), and
Apple repaired or replaced 20 iPhones, the proposed class should be five, since that is the

6 Apple criticizes Schenkelberg for using irrelevant documents, but we need not
consider that criticism here. When the trial court reconsiders plaintiffs' motion, it should
assess Schenkelberg's opinions under Sargon, including whether the materials
Schenkelberg relies upon are appropriate for his intended purpose and support his
reasoning. (See Sargon, supra, 55 Cal.4th at p. 771.)
30
universe of defective but unrepaired iPhones. Under plaintiffs' formula, however, the
class would consist of 20 iPhones. While the decision will be for the trial court in the
first instance, it is difficult to see on the current record how plaintiffs' formula could be
found reliable.
Plaintiffs argue that the trial court's ruling would not have changed, even if Sargon
were applied, because "Sargon did not make new law or alter the evidentiary standard"
and the trial court followed pre-Sargon authorities considering expert opinion evidence
and class certification, including Department of Fish and Game, supra, 197 Cal.App.4th
1323 and In re Cipro Cases I and II (2004) 121 Cal.App.4th 402 (Cipro). We need not
decide whether Sargon departed from prior law. It now governs the admissibility of
expert opinion evidence, and the trial court erred by disregarding it, as we have discussed
above.
The authorities plaintiffs cite do not directly bear on the admissibility of expert
opinion evidence at the trial court level. Instead, they primarily consider the
substantiality of expert opinion evidence at the appellate court level, i.e., whether expert
opinion evidence admitted by the trial court constitutes substantial evidence to support
the trial court's class certification order on appeal. These issues, while related, are
distinct. Admissibility is governed by the Evidence Code, as interpreted by Sargon and
other authorities. Substantiality is a rule of appellate review, with specific criteria for
expert opinion evidence. (See Cipro, supra, 121 Cal.App.4th at p. 412 ["Expert opinion
constitutes substantial evidence to support a class certification order if it is based on
31
relevant, probative facts, as opposed to mere guesswork, surmise, or conjecture."]; see
also Lockheed Martin Corp. v. Superior Court, supra, 29 Cal.4th at p. 1110.)
Department of Fish and Game linked these two issues by directing trial courts to
consider the basis of an expert's opinion at class certification under the standards used by
appellate courts: "In considering the expert evidence a plaintiff proposes to offer, the
basis of the expert's opinions must be examined to determine if it is supported by the
record. '[A]n expert's opinion is no better than the facts upon which it is based.'
[Citation.] 'An expert's opinion which rests upon guess, surmise or conjecture, rather
than relevant, probative facts, cannot constitute substantial evidence.' [Citation.] In
assessing the plaintiff's expert evidence, the court should consider all the evidence,
including that of the defendant's experts, in order to determine if the plaintiff's evidence
establishes the predominance of common issues on the merits of the case." (Department
of Fish and Game, supra, 197 Cal.App.4th at p. 1351.)
While Department of Fish and Game correctly identified certain circumstances in
which a trial court should disregard or exclude expert opinion evidence (since it would
not even be considered substantial evidence on appeal), we need not dwell on its
discussion. Sargon now provides the applicable standard for admissibility at the trial
court level, at class certification and otherwise. In particular, a trial court must examine
the type of material on which an expert relies, whether that material actually supports the
expert's reasoning, and whether the expert's methodology is sound. (Sargon, supra,
55 Cal.4th at p. 772.) For the reasons we have explained, if the trial court had undertaken
such an analysis here, there is a reasonable probability it would have excluded substantial
32
portions of plaintiffs' expert opinion evidence and declined to certify the proposed
classes.7
IV
Other Issues
In addition to the foregoing arguments based on Sargon, Apple contends the trial
court abused its discretion by certifying the proposed classes because individual issues
would predominate at trial. Apple relies primarily on the differences in the nature of the
alleged defect and Apple's knowledge of the alleged defect across different iPhones.
Apple also points to the need for each individual class member to identify when their
power button stopped working or worked intermittently to determine whether they may
recover. On this record, and in light of our conclusion that the trial court's order must be
vacated for other reasons, we cannot say Apple has justified the issuance of an
extraordinary writ directing the trial court to deny plaintiffs' motion at this time. The trial
court should have the opportunity, in the first instance, to determine whether to certify the
proposed classes under the correct legal standards, including Sargon.
Similarly, as discussed briefly above (see fn. 5, ante), Apple's contentions
regarding postsale events are largely moot given our disposition. Those contentions are
primarily criticisms of plaintiffs' expert opinion evidence and the theories of recovery
they claim to embody. Since the trial court will reconsider the admissibility of plaintiffs'

7 We believe framing the court's failure to apply Sargon as an error in admitting
evidence is the correct approach. However, our conclusion would be unchanged were we
to interpret the court's error as applying "improper criteria" or an "erroneous legal
assumption[]" in its class certification order. (See Brinker, supra, 53 Cal.4th at p. 1022.)
33
expert opinion evidence, it is proper for it to consider Apple's criticisms in the first
instance as well.
Plaintiffs contend that writ relief is not appropriate under the circumstances here.
But courts have recognized that writs may be issued to correct erroneous class
certification rulings, especially when based on incorrect legal standards. (See Blue Chip
Stamps v. Superior Court (1976) 18 Cal.3d 381, 387, fn. 4; Department of Fish and
Game, supra, 197 Cal.App.4th at p. 1364.) Plaintiffs' contention is unpersuasive.

Outcome: Let a peremptory writ of mandate issue directing the superior court to vacate its
April 14, 2017, order granting plaintiffs' motion for class certification and reconsider that motion in accordance with the views expressed herein. The petition is denied without prejudice in all other respects. The stay issued June 29, 2017, is vacated. Apple is awarded its costs. (Cal. Rules of Court, rule 8.493(a).)

Plaintiff's Experts:

Defendant's Experts:

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