Alin Pop v. Lulifama.com, LLC, et al.

Tampa, Florida consumer law lawyer represented the Plaintiff on Florida Deceptive and Unfair Trade Practices Act ("FDUTPA”) violation theories.



In his complaint, Pop alleged that he purchased Luli Fama swimwear after seeing various social media influencers, whom Pop also named as defendants, wearing the swimwear and tagging Luli Fama in Instagram posts. At the time of his purchase, Pop believed that the influencers were giving their unpaid endorsements of the Luli Fama products. As it turned out, however, Pop was mistaken; Luli Fama was actually paying the influencers for their endorsements. And Pop's mistake stemmed from the fact that neither Luli Fama nor the influencers disclosed the payments. Pop alleged that failing to disclose the payments violated FDUTPA, which generally prohibits, as relevant here, "unfair or deceptive acts or practices in the conduct of any trade or commerce.” Fla. Stat. § 501.204(1).

Dismissed.



Affirmed